Adalyn Perez

Creative Strategist + Digital Storyteller

Illustration of a green chalkboard with the text "The D.U.C.S. Project" above a drawing of a brown paper bag.
A wooden framed sign with bold white text reading 'Crossfit to Coffee Table' on an orange background, featuring an illustration of a coffee table.
Sign for the Eugene Night Living Room Project with a beige couch illustration on a blue background.
Illustration of a round, beige table with four brown legs.
A green sofa with a light-colored blanket draped over one armrest.
A wooden framed sign with red background that says "Show Up With Brooks" and a drawing of a pair of gray and black Brooks running shoes with teal accents.
A cartoon woman with brown hair, glasses, and green eyes holding a laptop.
pair of running shoes with black, gray, and blue accents

click on the frames to view my projects

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click on the frames to view my projects 〰️

UNCOMMONLY ASKED QUESTIONS

  • ENFJ, which apparently means “Protagonist.” Supposedly this type makes up about 2–3% of the population and tends to lead by inspiring other people, which makes sense because I am always trying to get everyone excited about an idea, a plan, or a project.

    ENFJs are known for being empathetic and good at bringing people together, which is probably why I am obsessed with all things community and being apart of a team.

  • I’m a leo (a fire sign). Which explains why I love big ideas and being in charge of the vision.

    Leos are supposed to be confident, creative, and very opinionated. Leos are supposed to be dramatic and great leaders - which may explain my obsession with storytelling and being overly involved in leadership roles.

    Someone once told me that a leo is the person you’d want leading a creative brainstorm!

  • My portfolio is inspired by the children’s game, Toca Boca (2010). I grew up playing Toca Boca Games. These games always inspired imagination and play.

    I tend to think in objects, colors, and scenes instead of clean grids, so building a room felt more natural than making a traditional portfolio.

    Every item in the space connects to a project, an idea, or something that influences how I think.

  • Here is a list of reasons why the banana felt like the perfect logo:

    1. I love Andy Warhol. His painting “Banana” (1966) is one of my favorite pieces. Warhol is my favorite artist of all time and seeing the Warhol museum changed my brain chemistry as a creative. I am quirky, colorful, and huge fan of modern art and pop art.

    2. I’m also just your stereotypical endurance sport enthusiast who loves bananas. My weekly diet often consists of banana brown sugar moka pot lattes, banana pancakes, and more. Just like every other cross country / track runner, the banana and peanut butter bagel combo fuels speed, and was always my go-to pre-race breakfast.

    3. Songs that feature bananas remind me of my childhood, nostalgia and family. When I was a very little kid, my dad would sing the song Bananaphone by Raffi, I can still envision this moment today. Unironically, as a kid, my favorite song was “Holdback Girl” (2005) by Gwen Stefani. I used to SCREAM “B-A-N-A-N-A-S” in the back of my dad’s car as the song blasted.

  • Joy (from Inside Out), Vanellope von Schweetz (from Wreck-It Ralph), Mabel Pines (from Gravity Falls), and Pinkie Pie (from My Little Pony: Friendship Is Magic).

    I am a bubbly extrovert full of witt and I think everything is better with a sprinkle of laughs, encouragement, and optimism - these characters sum up my personality perfectly.

  • Life is a story and I’m a storyteller.

    am a huge empath and optimist, who has a daily habit of feeling deeply for others and helping myself and others “look on the bright side”.

    As a strategist, I automatically look for what something could become instead of what it is right now. I work to see potential before anyone else does and then convince people it was there all along.

  • My current obsession is turning mundane days into entertaining and silly stories.

    I value humor, authenticity, and friendship.

    I turned those values into my newest hyperfixation…writing weekly newsletters: Adalyn’s World Every Week (AWEW).

    It started as a way to stay connected with my friends and family who are 3,000+ miles away but it also turned into a habit of paying attention to details and turning dull moments into memorable ones.

  • My roommate often gives me her vibrant hand-me-downs because I am a “colorful” person. She’s right!

    My favorite color is the entire rainbow …

    …but with a very curated palette.

    In terms of fashion and color. I tend to stick to certain shades, which seems on brand for me because my Spotify wrapped 2026 called me a “Curator”.

    I tend to collect the same shades of browns, reds, blues, and other colors that I cannot stop picking up. Curious? Let’s talk about it, or let’s go thrifting!

    I love curating things, whether it is clothes, objects, or ideas. I’m a maximalist, but being a maximalist does not mean random to me. It just means more colors to work with.

    Therefore, the rainbow feels like the only correct answer.

  • The metaphor the fig tree represents life and its infinite possibilities, each fig represents a different wonderful path and I have always wanted to pick as many figs as possible. I believe in taking big chances, spontaneity, and saying “yes”.

    In August 2025, I packed my life into a small, slightly busted car and drove from Virginia to Eugene, Oregon to pursue my master’s in Advertising and Brand Responsibility.

    Moving across the country was a little scary, but I knew I wanted to be in an environment that pushed me creatively and personally.

    I still go out of my way to stay connected with the people back home, which is probably why I send a weekly newsletter whether anyone asked for it or not.

    I believe with effort and intention, you can have as many figs as possible.

  • I’m a woman of consistency.

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