We created the first ever Mutual Aid Club at the University of Oregon

Direct University Community Support

  • THE ASK: world problems

  • OUR CHOICE: homelessness ā†’ housing insecurity among university students is often invisible

  • INSIGHT: housing insecurity among university students is often invisible

  • IDEA: D.U.C.S: a student-led initiative connecting students with resources, awareness, and community support.

LETā€™S START FROM

THE BEGINNING

Methodology

We did both primary and secondary research

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Opportunity

Shoe brands are competing more than other in a very saturated market with the prices of shoes increasing like crazy. Researching how the underdogs can set themself apart required a lot of extensive research.

Target

The Target for this brand is cross-fitters, etc

Insight

Our insight

Problem

Shoe brands are competing more than other in a very saturated market with the prices of shoes increasing like crazy. Researching how the underdogs can set themself apart required a lot of extensive research.

Why this works

Shoe brands are competing more than other in a very saturated market with the prices of shoes increasing like crazy. Researching how the underdogs can set themself apart required a lot of extensive research.

STRATEGY

Shoe brands are competing more than other in a very saturated market with the prices of shoes increasing like crazy. Researching how the underdogs can set themself apart required a lot of extensive research.

TACTICS

Tactics included included all of the little things we did, from photoshoot planning. I planned a photo shoot based on R.A.Dā€™s hyper-futurisitc vibe

creative campaign

Shoe brands are competing more than other in a very saturated market with the prices of shoes increasing like crazy. Researching how the underdogs can set themself apart required a lot of extensive research.

refelection

This was my first Strategy class I have ever taken with one of my favorite professors ever and mentor, Slavka.

I know that I am a maximalist and I did get excited about the creative direction of designing a magazine for this project, however I do wish that

MY ROLES

    • Strategy (Interviews, Industry Analysis)

      • Tools Used: Adobe Photoshop, Adobe Illustrator, Canva

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