This is a working project I’m currently developing as part of my Master’s in Advertising and Brand Responsibility. Grounded in research with female distance runners runners, it explores how running brands can move beyond performance messaging to center belonging, fueling, and the realities of showing up.

Throughout April and May 2026, I’m bringing this idea to life by filming my first-ever spec commercial. Alongside the film, I’m building a full creative campaign world, including a website mock that translates the strategy into an immersive brand experience.

This project is still in motion, which makes it even more exciting. It’s where research, strategy, and creativity are all colliding in real time, and I can’t wait to share the full campaign on my portfolio before June 2026.