CRUX ROCK GYM + CAFE
Eugene, Oregon
In September, 2025 I started working at
Crux Rock Gym + Cafe in Eugene, Oregon.
Coming in during a time of new management,
I became not just a Front Desk Assistant and Barista, but also a
Social Media Manager.
Below, I will share some of my favorite projects
from a small attempt to add to the
branding of the gym while full-time in grad school.
SELECTED WORK AND LEARNINGS BELOW
Seasonal Beverages
First, I proposed a seasonal drink menu and created a website to pitch drink recipes that I came up with and tested.
I created a sneak peak post for Instagram
Next, I created front-and-back
limited edition menus
to bring the idea to real life.
Queer Halloween
Crux Rock Gym is the first ever climbing gym built in Eugene, Oregon and I am happy to have pitched and planned the first ever queer event! A queer climb night in Eugene, Oregon matters because it gives queer climbers a space to show up fully as themselves, feel safe, and build community in the sport of climbing.
Graphics
New Menus
Newsletters (using Mailchimp)
