I was part of the 2024 Women’s Leadership Summit Committee at Christopher Newport University, an annual leadership conference focused on empowering and connecting students. In past years, the Summit was known for its very pink, traditionally feminine branding, but I saw an opportunity to make it feel more inclusive and reflective of a broader audience.

I led the idea to shift the visual identity in a more gender-neutral direction and brought that to life by designing a new logo and building out a refreshed color palette. The goal was to keep the energy and purpose of the Summit, while modernizing the look to feel more welcoming, balanced, and representative of all attendees. This rebrand helped reposition the event without losing what made it meaningful.