I hosted my own focus group for college students to study their perceptions
on running brands, slogans, motivations, and pressures
On February 18th, 2026,
I hosted a focus group and invited
all University of Oregon students.
I hung up flyers around campus.
I advertised in front of classrooms
full of 100+ Advertising students.
The focus group had a playful, unserious tone, coffee, titled an “unfocus” group, but it was actually full of intentional decisions.
The experiment was quick, due to the busy schedules of students, It only was a 45 minute event.
I wanted people to let loose as soon as possible, to chat, to feel comfortable, and to give me their authentic, real opinions.
Then I had each member make a collage based on a topic of their choice.